UNSTARTUP: How Unacademy Ignored Conventional Advice to Become a 3x Unicorn

UNSTARTUP: How Unacademy Ignored Conventional Advice to Become a 3x Unicorn


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How did a nondescript YouTube channel become a unicorn startup?
The journey started when Gaurav Munjal and Hemesh Singh quit their jobs at CommonFloor and Roman Saini quit the Indian Administrative Service to start a YouTube channel that helped students prepare for competitive exams. Six years and 49 million users later, Unacademy has changed the way Indians learn and also democratized access to high-quality education.
If COVID-19 was a trial by fire for every industry, edtech was one of the sectors perfectly poised for a boom. Many online education startups were in the fray but only a few survived. Unacademy not only outsmarted the competition, but also surpassed every projection and created a new yardstick of success, becoming a $3.5 billion valued edtech startup.
In Unstartup, bestselling startup author Nistha Tripathi traces the gravity-defying ascent of Unacademy. Drawing on numerous conversations with people in and around Unacademy including its founders, board members, advisors, current and ex-employees, Nistha takes the reader through a page-turning rhapsody of startup strategies and lessons. These insider accounts and anecdotes reveal the day-to-day thinking, decisions and discipline of a unique (un)startup.
Reams have been written about the glitz surrounding startups, but it is the daily grind, small choices and critical pivots that no one tells you about. Unstartup offers a ringside view of how Unacademy ignored conventional advice and created its own playbook for success.

From the Publisher

Entrepreneurship (Books); Starting a BusinessEntrepreneurship (Books); Starting a Business

Entrepreneurship (Books); Starting a BusinessEntrepreneurship (Books); Starting a Business

Entrepreneurship (Books); Starting a BusinessEntrepreneurship (Books); Starting a Business

ASIN ‏ : ‎ B0B1WPF173
Publisher ‏ : ‎ Rupa Publications India (5 June 2022)
Language ‏ : ‎ English
File size ‏ : ‎ 3264 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 280 pages
Page numbers source ISBN ‏ : ‎ 9355201583

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